PASS

The project was funded by the Federal Ministry of Education and Research (BMBF) as part of the funding measure ‘Future of Work: SMEs – Innovative and Social’ in the programme ‘Innovations for Tomorrow's Production, Services and Work’ and supervised by the Project Management Agency Karlsruhe (PTKA).

In the PASS project, our scientists developed an AI tool for sales in SMEs.

AI-based tools can create significant advantages for companies in sales. So-called predictive analytics systems can evaluate customer data and, based on this, determine customer needs and purchase probabilities and even predict future customer behaviour.

However, SMEs in particular often lack the necessary budget to invest in digital tools and the necessary specialists for data analysis. As part of the project, scientists have therefore developed an AI-supported forecasting system as software-as-a-service specifically for sales in SMEs. This allows SMEs to leverage the advantages of predictive analytics systems flexibly and cost-effectively without having to convert their own IT infrastructure.