{"id":5601,"date":"2026-05-26T15:51:18","date_gmt":"2026-05-26T13:51:18","guid":{"rendered":"https:\/\/zess.ruhr-uni-bochum.de\/?p=5601"},"modified":"2026-05-27T13:19:06","modified_gmt":"2026-05-27T11:19:06","slug":"spring-servitization-conference-am-zess","status":"publish","type":"post","link":"https:\/\/zess.ruhr-uni-bochum.de\/en\/spring-servitization-conference-am-zess\/","title":{"rendered":"Spring Servitization Conference am ZESS"},"content":{"rendered":"

Am ZESS drehte sich in der vergangenen Woche alles rund um das Thema Servitization. Bei der Spring Servizitation Confernece 2026 trafen sich Wissenschaftler*innen aus zehn L\u00e4ndern, um zu diskutieren, wie Organisationen ihre Gesch\u00e4ftsmodelle durch Servitisierung und fortschrittliche Dienstleistungen anpassen und verbessern k\u00f6nnen. Auf dem Programm stehen Paneldiskussionen, Poster Sessions und Fachvortr\u00e4ge.<\/p>\n\n\n\n

Highlights des ersten Tages waren die Keynotes von Prof. Michael Kleinaltenkamp von der Freien Universit\u00e4t Berlin und Dr. Dorothee Becker, CEO Gebr. Becker GmbH.<\/p>\n\n\n\n

An Tag 2 standen u.a. Vortr\u00e4ge von Peter Glauner, CEO und CSO Region Europe, WILO und von Anton Feld, Director Value Added Services, KARL STORZ SE & Co. KG, auf dem Programm.<\/p>\n\n\n\n

Die Spring Servitization Conference wurde von der Advanced Services Group, der Aston Business School, dem Industrial Sales and Service Engineering<\/a> und dem ZESS gemeinsam organisiert.<\/p>\n\n\n\n

\"Gruppenfoto<\/figure>\n\n\n\n
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\"Paneldiskussion<\/figure>\n\n\n\n
\"Teilnehmende<\/figure>\n\n\n\n
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\"Vortrag<\/figure>\n\n\n\n
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<\/p>\n\n\n\n

Servitization Bootcamp<\/h2>\n\n\n\n

Nachdem bei der Spring Servitization Conference der wissenschaftliche Austausch im Vordergrund stand, richteten wir am am Folgetag unseren Blick auf die Praxis.<\/p>\n\n\n\n

Beim Servitization Bootcamp ging es darum, wissenschaftliche Erkenntnisse in die Anwendung zu bringen. Wie k\u00f6nnen Unternehmen von Servitization profitieren? Wie bringt man neue As-a-Service-Modelle am besten an den Markt? Welche Unternehmensstrukturen m\u00fcssen daf\u00fcr angepasst werden?<\/p>\n\n\n\n

Im Vordergrund stand der Erfahrungsaustausch unter den Teilnehmenden. In kurzen Workshop-Sessions diskutierten sie \u00fcber konkrete Herausforderungen bei der Umsetzung von Service-Gesch\u00e4ftsmodellen \u2013 von der Finanzierung \u00fcber den Vertrieb bis zum Erfolgstracking.<\/p>\n\n\n\n

Vielen Dank an unsere Kollegen Martin Ebel und Florian B\u00fclow sowie an Black Winch und die Advanced Services Group f\u00fcr die Organisation dieses Austauschformats!<\/p>\n\n\n\n

\"Gruppenfoto<\/figure>\n\n\n\n
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\"Martin<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"

Am ZESS drehte sich in der vergangenen Woche alles rund um das Thema Servitization. Bei der Spring Servizitation Confernece 2026 trafen sich Wissenschaftler*innen aus zehn L\u00e4ndern, um zu diskutieren, wie […]<\/p>\n","protected":false},"author":1,"featured_media":5600,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,2],"tags":[],"class_list":["post-5601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geschaeftsmodelle","category-news"],"yoast_head":"\nSpring Servitization Conference am ZESS - ZESS Website<\/title>\n<meta name=\"description\" content=\"Bei der Spring Servizitation Confernece 2026 trafen sich Wissenschaftler*innen aus 10 L\u00e4ndern, um sich zu Servitisierung auszutauschen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zess.ruhr-uni-bochum.de\/en\/spring-servitization-conference-am-zess\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring Servitization Conference am ZESS - 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